Quote:
|
Originally Posted by losfp
Perhaps the Mk2 isn't enough of an "upgrade" to convince current Mk1 owners to buy one - but are they really the market Ford is targetting? In a sense, they already "have your money".
|
Nope, that principle is taken by businesses that are not planning to be around for very long. Why do you think Toyota's Corolla is such a constant seller? Because owners (who don't care that their car drives like a kitchen appliance) think 'wow, that car was so reliable and good to me, I'll buy another one'. Repeat business is SUCH a fundamental part of a successful company, so no, after a few years of doing uni (not that it teaches you alot but they drill that into you) and working in retail business, I don't agree with you. I'll be suprised if anyone that personally has owned a retail business for more than ten years would disagree with me either...
I do agree, though, that what you have described seems to be their attitude once they have just sold you a car though...
Tim