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Originally Posted by fmc351
How many of those people also think speed cameras are a good thing? Cant imagine the image of 'winner' in that sense makes them want to buy a 'hoon' car. My take is Ford are trying to set themselves up as an alternative to Toyota, Mazda etc while maintaining itself as a superior product to Holden in the traditional sense. They are seeing a different future for auto-markets and trying to reposition themselves in that mix. You cant do that overnight, my guess is they see the writing on the wall and are getting in early.
Zoom Zoom says all the things Mazda want, without really saying 'hoon'. Zoom zoom is more childish, kitch, or cutesy. It sounds more like fun of being on the open road and freedom, rather than neck snapping acceleration and awesome cornering at mach 1 fun of driving.
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It’s the Ford brand that is being leveraged not specifically any one product under that umbrella.
You stick Ford wins V8 supercar championship 3 years running on car sales and watch what happens to the search counters on ford related topics.
It’s the Ford motor company that you leverage not specifically Falcon although in its 50th that wouldn’t hurt either.