[FTE217]

I just don't get FA.
Did similar when building cars here to support the local product.
Import some really good models but go to market askew compared to the main opposition.
Mondeo was a very nice product despite the tide competing against SUV's it never got the support it deserved and left to rot.
Endura imo is a rippa SUV - looks better than a Everest again imo but comes to market half baked.
Just like any team sport, you can't go onto the pitch with less than your opponent/s and worse in this game ask for more.......
I know some here say great, low volume great margin but you can't keep competing this way - especially when their is opportunity to at least gain some resonable sales.
All this does is gives another negative POV to the consumer.
Oh that model being withdrawn from market for it didn't get enough sales.