[DJM83]

If i had a product, theres no way id want it in Coles/Woolworths.
Get it in there, then they screw you on price. Id be getting it into the independents like IGA and stuff. The big 2 are just too much of a hassle to 1, get in. 2 Get reasonable return.
Thats why you see so many local* products in stores that in most instances never stay in the range.
Another reason for this is most of the smaller business' cannot afford to pay for the shelf space. So they get a rubbish location in the range layout and no one can see it.

*local as in most of the smaller local products are only ranged to the stores in the nearby area.