I agree with Todd, but I do like the font in the sense that it stands out from the crowd of generic fonts, is still easy to read yet instantly recognisable.
A clever design like the soccer clubs has is good when you are fimiliar with it, or have time to look at it, but for an advertising point of view on a car sticker, it would need to be clear and easy to understand, within a few seconds max. As a separate design for say the site or shirts, thats a different matter, where people have more time.
Tim
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