Quote:
Originally Posted by jpd80
The area of continuing concern for Ford is its poor sales of SUVs, that is the main issue to address pronto. From what I see it’s a mixture of higher prices and products that don’t connect with buyers who can get better value elsewhere. I think the Everest could do with more aggressive styling, get rid of the Ranger nose and offer engines that buyers want, might be worth trying a HP Everest to raise awareness.
|
Some thoughts:
Asian Everests had the option of a different coloured interior more like the cashmere of the G6E/T and SZ which lifts the all-black dramatically.
Ranger proves Ford can sell a preimum priced product when the product actually sits at the top end of it's class....
Maybe Ford should start stating a rrp closer to real world transaction prices.
Everest is the car Ford pushes in it's range for 7-seat buyers yet all the bigger selling suv's for 7-seat buyers are more car-like, wider and obviously ride better so Endura doesn't meet buyer wishlists and Everest is more rock-hopper.