Quote:
Originally Posted by DFB FGXR6
The problem Ford has with Puma (apart from lack of supply) is that the brand simply doesn't appeal or relate to the target audience for the model. The brand is these days known for big, heavy, noisy soot blowing pickup trucks. Not the image most Puma buyers would want to be aligned with.
That applied to when Ford were the Falcon Car Company, the brand image of big, heavy, noisy sedans didn't resonate with the vast majority of Focus/Fiesta target buyers.
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From my recollection ford never attempted to market any of the euro cars over the past 10-15 years?
I can remember a hand ful of Euro ford owners on this forum back in the day absolutely piling on the Aussie built Fords for their quality control issues and recalls/warranty.
Little did they know Focus/Mondeo diesel DPF and power shift trans we’re getting ready to say hold my beer.
Don’t think they ever mentioned recalled/warranty again after that drama which likely contributed to the poor sales of Mondeo and Focus.