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#1 | |||||
FF.Com.Au Hardcore
Join Date: Nov 2005
Posts: 996
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(Mods: Not sure if this belongs here or in the EV thread. Given that it is a more strategic business decision that the usual EV verses ICE debate, I have put it here.)
Ford US Media Release https://media.ford.com/content/fordm...stomers--.html Ford Broadens Electrification Strategy to Reach More Customers, Improve Profitability, Continue to Reduce CO2 Quote:
Reprint from The Wall Street Journal in The Australian. (Note: Full article is behind a paywall. Extract below.) The Wall Street Journal By Mike Colias 22 August 2024 Quote:
Similar article in The Guardian https://www.theguardian.com/business...arge-suv-in-us Ford writes off $1.9bn as it cancels plans for all-electric large SUV in US Carmaker opts to produce hybrid version due to profitability concerns, citing pressure from Chinese EV competition Quote:
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#2 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,018
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Ford US is like a mentally challenged Roomba that keeps spinning around in circles then heading off in a completely different direction.
Give it 18 months and they'll have a new CEO which will head off in a different direction |
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#3 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 3,140
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#5 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,614
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Love having multiple hobbies to switch between in fits and bursts... not sure if this is way to run automaker.
In terms of strategy, it's apparent the rush into EV that automakers pursued about 2-3 years ago hasn't been backed by consumers at the rate the automakers developed product . Ford must be a big ship to adjust once on course, but they are adjusting. Toyota's hybrid path looks vindicated for now. As for the Chinese competition, is it true they have strong incentives to produce, from their government? Always going to be hard to be free market and respond to that if it attacks in scale. I do understand the directive to export to earn international earnings in the face of the real estate bust there.
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#6 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,018
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#7 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,614
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hehe slightly off topic, not sure what became of this investment product:
https://markets.businessinsider.com/...hat-1032610485
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#8 | ||
FF.Com.Au Hardcore
Join Date: Feb 2010
Location: Geelong
Posts: 1,717
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Who would have thought that when you make weird looking cars, price them through the roof, and completely half **** the required infrastructure that consumers wouldn’t be quick to adopt the new tech.
I don’t understand why electric cars need to look the way they do. Just give me a regular looking car that will get me where in need to go in a comparable timeframe. |
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#9 | ||||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,274
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A couple of things to note
Quote:
Ford is good at announcing thing with a bit of mystery to generate speculation of the good kind…. Quote:
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#10 | ||
FF.Com.Au Hardcore
Join Date: Jun 2010
Posts: 2,637
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So far I have sold zero EV’s.
But I hope to double that next month. |
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#11 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,274
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Quote:
Cancelling GE2 and taking a $1.9 billion loss is preferable to the alternative? Now that’s a holy crap moment…… We need to be able to separate Ford marketing from reality, one moment Farley talks about small BEVs, the next thing Ford is talking mid sized BEV pickup and Van for Ford Pro. It’s like he’s trying to will customers into buying the new offerings only because Ford thinks it will make more profit per unit. Right now, I’m not sure who Farley thinks are new customers for these BEVs, maybe Ford is pitching to “nobody” and just hoping enough buyers turn up…. Anyway, I have a feeling any new products will be Left Hand Drive only and ruling our market out unless UK is part of the plan…. |
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#12 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,614
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They have some perplexing decisions for sure
All while GM is slinking back into the Aussie market with the pick up & GMC conversions, and here comes Cadillac too
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#13 | ||
T3/Sprint8
![]() Join Date: Jan 2005
Location: Australia
Posts: 16,332
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well it sure won't be significant GM numbers sold here but a blimp on the monthly sales overall.
Funnily at least they are trying to do something not that I think alot of money would be made for the efforts.
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Tickfords T3/TS50 '02 Sprint8 manual Sept 24 '16 Daily Macan GTS "Don't believe everything you read on the internet. Abraham Lincoln" |
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#14 | ||
FF.Com.Au Hardcore
Join Date: Apr 2013
Posts: 884
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#15 | ||
Ford screwed the Falcon
Join Date: Sep 2013
Posts: 7,051
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Sanity prevails.
Once Ford stopped producing cars in Australia I've come to detest the brand.
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Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
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#17 | |||
T3/Sprint8
![]() Join Date: Jan 2005
Location: Australia
Posts: 16,332
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Quote:
Sure obviously it’s a pin head of their business doesn’t excuse their utter incompetence globally in this day and age. Basket case I’m surprised they haven’t gone the shoot like GM Chrysler. Sent from my iPhone using Tapatalk
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Tickfords T3/TS50 '02 Sprint8 manual Sept 24 '16 Daily Macan GTS "Don't believe everything you read on the internet. Abraham Lincoln" |
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#18 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,614
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So given this and Dodge/Jeep/Chrysler/RAM's current woes, what do you reckon 2008 style bailouts are on the cards again?
No way US will let them fail, given the industrial base will absolutely be needed in the future. Probably hasn't helped them having to buy green credits off Tesla for last 10 or so years lol
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#19 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Location: In Front of a Monitor
Posts: 1,640
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Hey I found a photo from a recent Ford Management Meeting in the USA.
You can see why they are so good a making back flips. A very well rehearsed Team.
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2004 Mercury Silver Falcon XR6T - 5 Speed 2017 Platinum White Mustang GT - 6 Speed 2022 Blue Thai-Special for Daily Duties - Auto |
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