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Old 10-02-2011, 12:08 PM   #1
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Default Ford sues Ferrari

http://news.ninemsn.com.au/article.aspx?id=8209035

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Old 10-02-2011, 12:13 PM   #2
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Read this on another forum, and as i said there, a bit petty on Ford's part....
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Old 10-02-2011, 12:16 PM   #3
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ford would prob make more sales if they were being asociated with ferrari lol
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Old 10-02-2011, 12:28 PM   #4
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It is the name for the F1 car only and to commemorate the 150 years of unity of Italy.
I don't see a problem with it, it isn't like they need the extra publicity anyway.

C'mon Ford it isn't like they're building a car to compete with the F150 ;)
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Old 10-02-2011, 12:38 PM   #5
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i bet its causing real damage to the ford brand hey.....
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Old 10-02-2011, 01:43 PM   #6
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In my opinion, Ford actually have little choice but to sue in this instance.

If the owner of a trademark does not aggressively pursue potential (or actual) violations of their mark, then they're in danger of losing the trademark.
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Old 10-02-2011, 01:53 PM   #7
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If Ford isn't allowed to sue, just because the product isn't totally similar, then that would be a bad precedent. What was Ferrari thinking? F-150 is one of the most successful brands in automotive history.

eg: Toyota could bring out a minivan called the Corvette
The Subaru 911?
The Jeep Wrangler Unlimited becomes the Quattroporte?

It's just stupid for Ferrari to think they can get away with it. Trademarks exist for a reason.
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Old 10-02-2011, 02:48 PM   #8
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Quote:
Originally Posted by chevypower
If Ford isn't allowed to sue, just because the product isn't totally similar, then that would be a bad precedent. What was Ferrari thinking? F-150 is one of the most successful brands in automotive history.

eg: Toyota could bring out a minivan called the Corvette
The Subaru 911?
The Jeep Wrangler Unlimited becomes the Quattroporte?

It's just stupid for Ferrari to think they can get away with it. Trademarks exist for a reason.
Exactly.

I remember hearing a while back that Porsche were originally going to call the 911 the 901, but Peugot had trademarked 3 numbered model names with a '0' in the middle. If that is true then surely this direct violation is a no-brainer and Ford will win. FPV8U's suggestion of F1-150 would be a better way to go I reckon.
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Old 11-02-2011, 09:45 AM   #9
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Quote:
Originally Posted by LeadFoot81
Exactly.

I remember hearing a while back that Porsche were originally going to call the 911 the 901, but Peugot had trademarked 3 numbered model names with a '0' in the middle. If that is true then surely this direct violation is a no-brainer and Ford will win. FPV8U's suggestion of F1-150 would be a better way to go I reckon.
Just to expand on this....

Porsche did plan to market the 911 as the 901, but as you pointed out Peugeot had already trademarked the "x0x" model names. So the 901 became the 911 and the rest is history....

But! Porsche did introduce the 907, 908 and the 909 and these where deemed to be ok because they where pure racing cars which were not sold for road use, so not competing with any road-going Peugeot.

http://en.wikipedia.org/wiki/Porsche_901
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Old 10-02-2011, 04:53 PM   #10
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Quote:
Originally Posted by chevypower
If Ford isn't allowed to sue, just because the product isn't totally similar, then that would be a bad precedent. What was Ferrari thinking? F-150 is one of the most successful brands in automotive history.

eg: Toyota could bring out a minivan called the Corvette
The Subaru 911?
The Jeep Wrangler Unlimited becomes the Quattroporte?

It's just stupid for Ferrari to think they can get away with it. Trademarks exist for a reason.
Totally agree, the F-150 is known world wide, its just stupid of Ferarri to even try and use it themselves!
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Old 10-02-2011, 01:19 PM   #11
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Maybe Ford could rename the Taurus the Enzo, then everyone would want one.
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Old 10-02-2011, 01:20 PM   #12
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ford tryed to buy ferrari babk in the 60s thats why the gt40 was built so maybe its just a bit more pay back
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Old 10-02-2011, 04:11 PM   #13
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Quote:
Originally Posted by 82XD393.3v
ford tryed to buy ferrari babk in the 60s thats why the gt40 was built so maybe its just a bit more pay back
+1 was thinking the same, doubt it though
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Old 10-02-2011, 01:55 PM   #14
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Perhaps they could have called it the F1-150 to avoid this obvious issue?
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Old 10-02-2011, 03:16 PM   #15
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fair is fair , Ford had the copyright.
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Old 10-02-2011, 03:46 PM   #16
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Ford has copyright to F-150, not F150?
Is Ford still bitter that they couldn't buy them in the 60's?
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Old 10-02-2011, 05:04 PM   #17
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This is pretty petty but i'm not surprised given its the US division that is annoyed and over there F-150 is a huge name plate and probably googled hundreds of times a second. They simply don't want people ending up at a ferrari site (F1 or not) when looking for 'their' top selling truck. I doubt they would have bothered if they had used another name not related to such a iconic nameplate...
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Old 10-02-2011, 08:14 PM   #18
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Quote:
Originally Posted by Swordsman88
This is pretty petty but i'm not surprised given its the US division that is annoyed and over there F-150 is a huge name plate and probably googled hundreds of times a second. They simply don't want people ending up at a ferrari site (F1 or not) when looking for 'their' top selling truck. I doubt they would have bothered if they had used another name not related to such a iconic nameplate...

This would have to be the main point......


.......I get sick of googling "XF" and ending up with a bunch of Jag results LOL
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Old 10-02-2011, 08:34 PM   #19
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Quote:
Originally Posted by Booma
This would have to be the main point......


.......I get sick of googling "XF" and ending up with a bunch of Jag results LOL
But XF is not a model as such....

I was wondering what Ford's response was going to be after seeing the reveal of the F150...
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Old 10-02-2011, 05:14 PM   #20
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I think it's more than fair for Ford to chase this. What goes around comes around.

After all, why weren't Ford allowed to use the name 'Millenium Falcon' back in 2000?


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Old 10-02-2011, 05:23 PM   #21
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I remember Peugot trying the same thing with HSV in 2006 when the VE released with the 307 badge on the HSVs. Peugot failed as 307 was not a model name.
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Old 10-02-2011, 07:23 PM   #22
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Pathetic.
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Old 10-02-2011, 07:34 PM   #23
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Thank goodness they don't look alike or we will have real issues!!
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Old 10-02-2011, 08:07 PM   #24
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After reading this thread, 2 thoughts now won't leave my head:

1. Introducing the . . . . . Ferrari CEDRIC

2. An image of someone carrying 3/4 of a ton of assorted building material in the back and towing a tandem trailer . . . . . with a Ferrari F-150


Its probably going to take a number of beers to overcome this.
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Old 10-02-2011, 08:49 PM   #25
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Quote:
Ford says that its trademark is being harmed, and the suit asks a judge to block Ferrari from using the trademark in the US
Er... umm.. how is this harming its trademark???
F150 as opposed to F-150??? hmmm big deal Ford!!
And to those supporting Ford in this... tell me why didnt Ford sue Fokker?
Fokker built the F100 passenger jet... never got sued.
Its pathetic really
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Old 10-02-2011, 09:17 PM   #26
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Quote:
Originally Posted by Jim Goose
Er... umm.. how is this harming its trademark???
F150 as opposed to F-150??? hmmm big deal Ford!!
And to those supporting Ford in this... tell me why didnt Ford sue Fokker?
Fokker built the F100 passenger jet... never got sued.
Its pathetic really
A Fokker F100 is not a car. A trademark usually only relates to a similar name and a similar product. In this case they are both cars.
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Old 10-02-2011, 09:31 PM   #27
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Quote:
Originally Posted by irish2
A Fokker F100 is not a car. A trademark usually only relates to a similar name and a similar product. In this case they are both cars.
Yep! the similarities are obvious....
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Old 10-02-2011, 09:00 PM   #28
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Rome ... Italy..... call it the FCL , Ferrari-CL , roman numerals for 150 *shrugs*
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Old 10-02-2011, 10:11 PM   #29
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Quote:
Originally Posted by INTOXIC8D
Rome ... Italy..... call it the FCL , Ferrari-CL , roman numerals for 150 *shrugs*
Trademark that and sell it to Ferrari!
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Old 10-02-2011, 09:23 PM   #30
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One is a "suv" er... truck, the other is a F1 race car.... frankly i dont see any similiarity.
Is the F150 F1 car going to be offered for sale to the public?
Or is someone gonna walk into a Ford dealership and ask for a F150 and expect a F1 car to appear?
How long with the F150 moniker appear for?
A year?
Again, its quite pathetic move by Ford.
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