BUYING A CAR......What do you look for???

[Glen 5150]

After a thread was posted last night about what car to buy with various responses and opinions, i'm just curious what members first priority is when buying a car? Either new/demo/used. Lets just imagine that you have a budget and have the money so price is not one of the factors, and you have narrowed you choice down to 3 - 5 cars.
Personally, i always look at resale value first, as from my experience resale reflects reputation and reliability, which equates to supply and demand. But for this post lets have both.

1. Brand Loyalty (Would buy ?????????? regardless)

2. Resale Value (How much will i lose when i trade up, and how quickly can i sell if i need to in a hurry)

3. Reputation/Reliability (Manufacturer has had a proven track record for many years not just recently)

4. Safety Features (As long as myself and my family are best protected if the worst happens, that is my priority)

5. Features (Want as many accessories, extras and manufacturer freebies as i can get with my budget)

6. Impulse Buy (It looks great and will be a real head turner and if it makes me feel better about myself that can only be a good thing)

Any thoughts would be appreciated.