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Old 17-12-2008, 01:48 PM   #21
Grunter
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Quote:
Originally Posted by 4Vman
Id say 5% at best, but who knows...?
That equates to what, 150 wheels, if it costs $100,000 to R+D a new wheel (electronics, airbag, crash testing etc) that's $666 at cost on the price just to cover R+D only... The wheel would probably retail for over $2K... i cant see too many takers just for a prettier steering wheel.
The sports wheel for the B-Series (FPV jobbie) was sold via Ford spare parts for $1100. So if they deducted their price for the standard wheel it would replace, I could see a optional sports wheel easily available for under $1,000 and I believe it would do better than 5% of total sales.
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