Why did Toyota go so.....plain?

[Polyal]

This is not intended to be a bashing thread but just a general observation of what once was (or still is?) the number one automaker.

Toyota historically have had decent aspirational cars before, and they did a good job of it. Off the top of my head;

2000GT
Older Corolla's (RWD)
Celica's
Supra
MR2 (mainly the 80's one but the mini Ferrari went ok to)

Now ok not all of them above have been great over there entire life span, but you can say that for any model...Mustang for example.

So what changed in the company to say nope, thats it, no more? Dont think it would be lack of funds, did they just want to nail the A-B consumers out there?

This was brought on by the "new" Camry pics and how little it has changed, just a tweak here and there.

I grant them the Lexus IFA is an attempt but obviously out of reach for many.

Recent recalls and bad press has tarnished their reliability aura, although perhaps more of a dent than anything else, perhaps something is on the cards soon.

Honda is another one to have dropped the ball a bit, although its rumored that the NSX is making a comeback, but we have been hearing that for years.