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Old 03-02-2015, 06:15 PM   #1
FalconXV
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Join Date: May 2005
Posts: 1,138
Question Does Holden have an advantage after local assembly stops?

Reading the new Top Gear (speculative) article about HSV's next Commodore, I think Ford may lose alot of business after 2016.
I'm trying to work out if there's any scope to "Australianise" the Mondeo after the "Commodore" comes out, and there isn't really.

That the market is shrinking is well and truly documented. That the new Commodore isn't going to be a substitute for the current model is also no secret. But with them making an effort to engineer, and tailor it to our market, surely 50-70% of current VE/VF customers will consider giving the new one a go come trade-in time. And if it is faster, better they'll be onto a winner.
Especially since there'll be a performance variant, HSV or otherwise.

Clearly GM has built a business case for a unique variant of their next car to be built at Russelsheim( or China or w/e), with possibly unique engines and design aspects on the same line as the Insignia.
I believe there is a chance that Holden and HSV could, in alot of ways bring out a decent car in it's own right.
They'll probaby make sure it can tow, tune the engines and if HSV is good enough with a performance variant, it could be exported since its based on a global platform.
Hopefully, it could also mean more contracts for Aussie supppliers (although not nearly enough to save most of them).

It's ironic that Holden has the scope to do this, when they're the ones scaling back the local R&D department, while Ford is adding engineers and designers but doesn't appear to want to fill the gap Falcon XR6T, LPI, ute will leave.

The key difference is that Mondeo/Fusion was designed before Ford announced closure, so our market wasn't a major consideration.

The Insignia/Buick/Commodore, meanwhile, is being designed with significant input from Holden, and will probably be alot lighter than Mondeo- which has been criticised for being too heavy.

If One Ford was as effective and good as its claimed to be, we would be able to cherry pick engines from the Ford empire to put into Ranger, Mondeo and Transit (the US Ecoboost V6 could be a good platform for a performance van), to give XR6T, taxi fleets, Falcon ute customers, LPI customers something to consider come trade-in time.

GM seems to have more flexibility for our market in these segments.

I know Mondeo is a great car in it's own right, but I wish Ford Aus would make effort to fill gaps. Like an LPI V6 ( Lincoln MKZ engine + Falcon LPI hardware), a XR (either aforementioned V6+ manaul with LSD/ Revoknuckle, or 2.3 Ecoboost) but Ford doesn't have a skunkworks like HSV/FPV anymore.

The Ranger has become alot more car-like, but it's no Falcon ute. I'd like to see a Hilux V6 competitor to fill the gap maybe, with better handling. Maybe a Coyote version. But I'm dreaming aren't I...

I love the Fiesta, Focus, etc and know they're brilliant, but I find myself very intrigued at the prospect of Holden still making some kind of effort to tailor a car to our market. I hope it is successful, and prompts Ford to consider a re-alignment of Mondeo and Ranger to fill the gap.
Thoughts?
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