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#31 | |||
Call me dirt... Joe Dirt
Join Date: May 2009
Location: Back in Perth for good
Posts: 5,302
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Quote:
Historically Holden's marketing has always been very strong. Who knows what they'll come up with to convince the average punter they are still buying a traditional Commodore.
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#32 | |||
Donating Member
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Posts: 12,286
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Quote:
Its this very scenario that contributed to the downfall of locally made luxury cars such as Fairmonts/Fairlanes/G6E's and Calais/Caprise. Why have a Ford or Holden when one can park of Mercedes or BMW on the driveway to impress the neighbours?
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#33 | ||
Kicking back
Join Date: Dec 2013
Location: Western sydney
Posts: 8,584
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The other angle to look at it is, to compete with the higher end means they will have to either match or better the features. They also will have to try and match the quality and reliability of such features. All this does is push the price up and out of reach of the old demographic (for once I'm not talking about bogans, I'm borderline myself) of the average life in the suburbs family. Mercedes may not sell in huge volumes in Australia, but they do in other countries. Ford sell more over here, but again, they have a global market. If holden go for the premium market their overall sales will drop. We are their only market (and nz). If that happens, does that not make it financially unviable to keep the rebadging going? Then making the head honchos at gm pull the plug on the brand and just re brand the dealerships opel, chev or whatever. Ford did the smart thing and had the somewhat global replacement car for the falcon already established. The mondeo was already here for a long time for another reason, but the release of the mustang before dropping the axe meant people had an option that wasn't a gamble. The size of the mondeo is very similar to the falcon so the family demographic who are more concerned with economy over fanging it everywhere go with that option. I'm waiting for holden to pull the rabbit out of their ar$e and be the top seller off the bat. I somewhat think it will not go well.
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#34 | ||
as in chopped
Join Date: Jun 2007
Posts: 1,991
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It'll probably be the highest quality vehicle to wear a Commodore badge. I can't see it selling anymore than 500 a month though.
Also I can't see it matching the chassis dynamics of the current one.
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#35 | ||
FF.Com.Au Hardcore
Join Date: Apr 2005
Location: Canberra
Posts: 13,393
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#36 | |||
FF.Com.Au Hardcore
Join Date: Dec 2012
Location: Adelaide
Posts: 2,252
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Quote:
So what would a new car have to offer to still be a 'traditional commodore' The fact that most Japanese can and a wealthier country can afford more euros suggests its not a secret. To most commodore owners they don't need a 13-14 second car dropping off the kids, sitting in traffic to the office carpark or shopping center, but they do need something they can afford, that works and some worry about if it will on-sell when they are finished with it. It will sell. Not in Commodore numbers, the market has moved on from there, will it sell sustainably is the question, it seems everyone is bringing a 'large' car to market at the moment, obviously a market is seen, is it big enough? Time will tell. JP |
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#37 | ||
Boss 335
Join Date: Jan 2006
Posts: 4,330
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Only experience with fwd has been Toyotas and rental Hyundai/kia. RWD experience, Falcons, Commodores and BMW's. Maybe if I try a properly sorted fwd car I may be converted.
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#38 | |||
FF.Com.Au Hardcore
Join Date: Dec 2015
Posts: 512
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Quote:
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#39 | ||
FF.Com.Au Hardcore
Join Date: Jun 2013
Location: Adelaide
Posts: 1,606
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What everyone is missing is that new commodore will NOT be replacing the old ones volume.
An Adelaide Holden dealer who had his Holden license taken away stated that "Holden are setting themselves up as a 50000-60000 per year car company, they don't need 235 dealers for that" They sold 102000 in 2015 Story here.... http://goautomedia.cdn.on.net/gan_pr...letter_025.pdf
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#40 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Location: In Front of a Monitor
Posts: 1,646
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I don't think anyone here is thinking the new one will replace the old ones volume.
It is totally dumb to be seen in the market place to be closing down dealerships. Ford are guilty of this too. People do not perceive a brand to be going places when dealerships are closing up / and or changing to other brands after many years with Ford / Holden.
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#41 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,660
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Let's look for precedent here in Oz:
Taurus Avalon Mondeo Vectra Epica Malibu 380 Passat All large FWD that sell/sold bugger all in Oz. All Hail the Camry! As for premium, that would be even less sales than reasonably priced large FWD. The only premium FWD success story I can think of is Audi, recent sales growth from SUV and smaller versions, not the FWD large cars... and they've got Quattro Haldex style AWD as well.
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I6 + AWD |
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#42 | ||
R51 Pathy, 91 Jayco Swan
Join Date: Dec 2010
Location: Mackay, QLD
Posts: 3,635
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Meat pies, Kangaroos and Holden cars.
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#43 | ||
Moderator
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Location: Kenthurst
Posts: 40,394
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That new RWD Kia Stinger is looking better and better by the day.
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#44 | ||
FPV BFII GT Cobra No.249
Join Date: Dec 2007
Location: Lake Macquarie & Sydney
Posts: 581
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#45 | ||
FF.Com.Au Hardcore
Join Date: Mar 2011
Posts: 712
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#46 | ||
FF.Com.Au Hardcore
Join Date: Feb 2010
Posts: 1,242
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Holden simply cant continue with their current business model, once they go to full importing. They immediately lose alot of the benefits they get from being a local manufacturer, and of the local commodore (ie government and some non government fleet benefits, Government cash, export credits, local buyer support, smaller high end sales). Whatever hit they will take from lower volumes (imported commodore sales will drop considerably over local made one), will be nothing compared to the hit they will take to the cashflow. This will require big reductions in Dealer Network and other Corporate areas.
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#47 | ||
FF.Com.Au Hardcore
Join Date: Dec 2014
Location: St Marys Tasmania
Posts: 3,556
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G'day , I agree .. Ford was the same..Have You Driven a ford Lately was in America too..I liked the campaign but it was a copy of the US version..In this clip you see and hear both versions..Both are great...kind of sad to watch actually..https://www.youtube.com/watch?v=UKEeor3kbKM
The Holden/ GM (USA) Meat pies , hotdogs etc is the same as you say..probably find it on YT. On Holden ads , anyone remember this one for Monaro...https://www.youtube.com/watch?v=oObB6DehViE .. Perhaps a bit more Aussie than U.S. .Cheers Rod Last edited by roddy1960; 13-03-2017 at 11:01 AM. |
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#48 | |||
FF.Com.Au Hardcore
Join Date: Apr 2013
Posts: 890
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Quote:
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#49 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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#50 | ||
Kicking back
Join Date: Dec 2013
Location: Western sydney
Posts: 8,584
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#51 | ||
Boss 335
Join Date: Jan 2006
Posts: 4,330
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#52 | ||
Kicking back
Join Date: Dec 2013
Location: Western sydney
Posts: 8,584
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Don't knock the snails untill you have tried them. In garlic butter they kind of taste like steak, but have the consistency of a mushroom. Strange, and I'd take a scotch fillet any day of the week, but it's an experience. Frogs legs, hairy armpits and holden cars.
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#53 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,660
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I6 + AWD |
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#54 | ||
FF.Com.Au Hardcore
Join Date: Mar 2007
Location: Adelaide SA
Posts: 1,255
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Holden seem to nail the marketing side of things which means that they are able to reach out to most of the buying general public who believe anything they are told.
Most of the general public seem to be the following sheep type and with enough BS fed to them, they will take the bait and believe they have made the right decision after purchasing a vehicle since the Salesman said it was the best car out there. Of course the more intelligent car enthusiast can see through this however unfortunately they make up a very small minority of buyers these days. It would probably be best in terms of a business decision to **** of the very small amount of car enthusiasts which they can probably afford to lose sales from instead of spin the web to lure in more of the clueless typical customer to make a quick dollar. At the end of the day, if Joe Blog can get sucked into the typical advertising and sales pitch and end up purchasing a Holden product for him to boast about and spread the word to all of his other clueless friends who may eventually end up buying another Holden product then so be it. Marketing spin and BS is the king of business these days which ultimately makes more money for the bigger guys who can perfect this to make the money roll in. It is what it is and if Holden have got this down pat then they will obviously reep the rewards etc. A real shame for the people who know a thing or two but it is what it is and I suppose we just have to accept it |
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#55 | ||
Cruising...
Join Date: Aug 2009
Location: Perth
Posts: 3,819
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Fwd euro style crap. Just like just about everything else on the market.
I'd rather kick and angry tiger in the balls.
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#56 | ||
FF.Com.Au Hardcore
Join Date: Feb 2008
Location: WA
Posts: 3,705
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Doesn't matter the flavour. All FWD cars are ultimately compromised.
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www.bseries.com.au/mercurybullet 2016 Falcon XR8. Powered by the legend that is - David Winter. XC Cobra #181. 1985 Mack Superliner, CAT 3408, 24 speed Allison. |
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#57 | |||
FF.Com.Au Hardcore
Join Date: Feb 2008
Location: WA
Posts: 3,705
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Quote:
I can certainly see their point about the luxury makers. Some of the worst cars on our roads are bottom end BMW's and Mercs. But then they come out with the statement that they are trying to hide the fact that it's FWD. Does the left hand know what the right hand is doing?
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www.bseries.com.au/mercurybullet 2016 Falcon XR8. Powered by the legend that is - David Winter. XC Cobra #181. 1985 Mack Superliner, CAT 3408, 24 speed Allison. |
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#58 | ||
FF.Com.Au Hardcore
Join Date: Feb 2008
Location: Perth, Northern Suburbs
Posts: 4,941
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And in related news:
King Gee have announced plans to take on the fashion houses of Europe with their new up-market line of wife-beaters, featuring a diamanté Southern Cross. |
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#59 | ||
Regular Member
Join Date: Oct 2013
Posts: 53
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I think the car looks pretty good. Aesthetics wise.
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#60 | ||
FF.Com.Au Hardcore
Join Date: Dec 2014
Location: St Marys Tasmania
Posts: 3,556
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