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The Pub For General Automotive Related Talk |
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#1 | ||
Ford motor company
Join Date: Aug 2009
Location: Victoria
Posts: 791
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Ford Aus has FINALLY freshened up there web site and i've seen the 50th anniversary ad more than any other make in the last week, added to the full page for the 50th in the paper on monday. Are ford stepping up there advertising?
Is anyone else as sick as i am of ford slipping down the charts, what initiatives, interactive experiences, advertising style, sponsorship etc can ford do to sell more cars. The FG is a remarkable car so....why isn't it selling?? ![]() Should ford try things like this to promote vehicles?: Ford Freezes London & Liverpool - Interactive Projections 2010 http://www.youtube.com/watch?v=GVzIYJSEoR8 Ford Freeze London's Senate House and The Ventilation Building in Liverpool with a multi-sensory interactive experience launching the new S-MAX. Creative agency - Ogilvy & Mather Production & Theming - seeper
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The proud owner of an FG XR6T in DASH ![]() Manual, leather, and premium sound. Currently have chrome window surrounds, chrome boot garnish, DJR lip, slightly lowered and a home made air box with a K&N pod filter. ![]() WORK CAR: RED 1996 manual XG ute |
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#2 | ||
FF.Com.Au Hardcore
Join Date: Oct 2006
Location: Queensland
Posts: 1,801
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The website is a massive improvement. It is the same as the Ford Vehicles US one. One Ford anyone? Noticed it the other day. Much easier to navigate, much more interactive, it feels nicer and they ditched that buggy Flash software so I can view it on my iPhone/iPad. Definitely a foot in the right direction.
I have noticed that there are a few Ford ads still on TV, saw a G Series LE one last night on Channel 9? Seeing a few 50th Falcon ones, and plenty of the 'Upgrade' Ford ones, promoting the Escape in particular. It's all well and good to have these ads, but I still strongly believe Ford ads lack passion (50th Falcon ad and a few others apart). The website is following the US Ford website style, so perhaps we'll get a similar advertising overhaul? I remember seeing the 'Feel The Difference' on the Ford Australia site too, another Ford US follow through.
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CURRENT: 2017 Escape Titanium 2.0L EcoBoost with Technology Pack in White Platinum PREVIOUS 2015 Fiesta ST / 2012 Focus Titanium / 2009 Fiesta Zetec / 2004 Fiesta Zetec |
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#3 | ||
FF.Com.Au Hardcore
Join Date: May 2009
Posts: 1,294
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Yeh, you can really tell the website is aimed a lot more at the younger generation, but it also keeps things simple.
Personally i liked the old architecture, but thats just because i want all that stats and specs and old school styling. I think this design reaches out to all internet user's and that is what is important. Most importantly it comes up in google search first for aussies, which it didnt for a few months prior, also a plus. Lets hope it boosts those sales. |
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#4 | ||
Pity the fool
Join Date: Jan 2007
Location: Wait Awhile
Posts: 8,997
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Personally I think the website is the least of Ford's problems. Get rid of the stupid 'Ford of course' TV ads and I think things may start to improve. Look at the new Commodore ads, the Hyundai ones, the Mazda 3 ads - they all have touchy emotive phraseology, background music and heavily emphasise the interior features and tech of the car, instead of just passing references to them.
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Fords I own or have owned: 1970 XW Falcon GT replica ![]() Proud to buy Australian and support Ford Australia through thick and thin |
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#5 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,292
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Lack of product and slow supply are really hurting Ford's sales, the people being turned away
are cross shopping with Mazda, Toyota and Hyundai who are eating Ford's lunch. Ford are aware of this but there is little they can do until Thailand really comes on steam. On a positive note, aggressive pricing on Escape at $27,990 drive away saw sales spike over 800, perhaps Ford should use the Figo to compete with Getz and reconnect with entry level buyers. I remember reading that Ford was limiting XR6 50th Anniversary to 1500 cars, can anyone confirm this? If so, I'd say that nearly all of them must be sold by now.... |
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#6 | ||
Guess Who's Back?
Join Date: Feb 2008
Posts: 1,369
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I think it's a step in the right direction for many of the reasons above, let's just hope The FPV site is in line for a similar update. HSV's site puts them to shame currently.
It'd be a shame if the new range is let down by doggy photos and poor presentation. ($40m on product, 2c on promotion).
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The 18th Letter |
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#7 | ||
Render unto Caesar
Join Date: Feb 2008
Location: ::1
Posts: 4,221
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A change in a website won't sell the cars but it is a good marketing tool.
Ford need to look at a whole range of issues of why cars are not selling. Once Thailand is up and running for the OZ market, the smaller cars should pick up in sales, though the Focus is a looking a little dated now. Falcon/Territory? That's a whole new topic(s). Main issue is the dealer network. Many are run by morons who really give Ford a bad image. There are too many people I have spoken to who have had such a bad experience with the dealer network at Ford that they will never go back. Don't even bother with the after sales "service."
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"Aliens might be surprised to learn that in a cosmos with limitless starlight, humans kill for energy sources buried in sand." - Neil deGrasse Tyson |
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#8 | ||
FF.Com.Au Hardcore
Join Date: Feb 2007
Location: Cattai, Sydney
Posts: 7,701
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Yep i do like the new website, i noticed it this morning
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1992 EBII Fairmont Ghia 4.0l <---Click for the Gallery! Insta@mooneye_ghia White on bright red smoothies with thick whitewalls. Cruising around to some rockabilly |
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#9 | |||
Pity the fool
Join Date: Jan 2007
Location: Wait Awhile
Posts: 8,997
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Quote:
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Fords I own or have owned: 1970 XW Falcon GT replica ![]() Proud to buy Australian and support Ford Australia through thick and thin |
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#10 | ||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Utah
Posts: 3,479
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They need to get people behind the wheel for a test drive. It's the only way. So demo days, test drive incentives. Whatever. The advertising should be about getting people down for those drives.
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#11 | |||
You dig, we stick!
Join Date: Mar 2006
Posts: 7,461
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Quote:
Thailand will level the playing field.
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"....You don't put the car through engineering" - Rod Barrett. |
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#12 | |||
Ford motor company
Join Date: Aug 2009
Location: Victoria
Posts: 791
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Quote:
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The proud owner of an FG XR6T in DASH ![]() Manual, leather, and premium sound. Currently have chrome window surrounds, chrome boot garnish, DJR lip, slightly lowered and a home made air box with a K&N pod filter. ![]() WORK CAR: RED 1996 manual XG ute |
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#13 | |||
FF.Com.Au Hardcore
Join Date: Feb 2008
Posts: 2,312
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Quote:
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My ride: 2007 Falcon Ute BF XR8 Orange, MTO. |
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#14 | |||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Utah
Posts: 3,479
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Quote:
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#15 | |||
Mr Polish
Join Date: Jan 2005
Location: Across the road from Speedway City
Posts: 1,977
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Quote:
many dealerships are messy and dont present the right image Having their vehicles (especially the used ones) in sparkling flawless condition would sure help to some degree to sell more cars Though I disagree about FG. I cant stand todays cars, the body shapes are awful and interior materials are worse than what the AU and E series falcons had
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Detailology colour fx detail studio and R&D Lab SA's leader in auto detailing and paint treatments |
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#16 | ||
RAGE Engineering
Join Date: Dec 2004
Location: Melbourne
Posts: 651
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I can't remember a time when Ford had a really great publicity thing going. Holden on the other hand, seems to be on a perpetual roll. Toyota are always in the press.
Ford's ads are boring and sleep inducing. The 50th Anniversary models should be walking out the door. If it wasn't for these forums, I don't think I'd know they existed.
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If it doesn't fit, use a BIGGER hammer |
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#17 | |||
Regular Member
Join Date: May 2010
Posts: 316
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Quote:
The reason it doesn't work on the iPhone/iPad is because Apple made the decision, on purpose, not to include it.... with the only real reason given that they believe that flash causes the battery on mobile devices to drain quicker & that they believe that HTML5 (Native video within HTML code) will replace flash "soon" (they've been saying that for a few years now). I suggest you go pick yourself up a proper mobile device (can anyone say Android?) and you will find out just how wrong apple is about flash on mobile devices. [/end rant] ;-) |
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#18 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,073
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#19 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,544
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this is also a little off topic, but i've been to 2 local dealers here in s.a. (wayne phillis reynella and wayne phillis christies) and both are awesome to deal with. i've also been to q ford? at browns plains in qld and they were also good to deal with. i will also add, that i have had the occasional problem not fixed, and even critical bolts not done up on a suspension component, but after going back and discussing it, all issues were rectified immediately with many apologies.
not always, but often i believe dealers will treat you how you treat them. if you go in making demands and throwing your weight around, you will never receive good service. i've built up a good repore(sp?) with my local and their prices are now pretty good, and i'm happy to use them. the thing with the internet is, no one ever reports on good service so it always seems like all the dealers are the same as you only ever see bad reports. this is far from the case. |
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#20 | ||||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,292
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Quote:
Start was a concept vehicle showcasing small efficient design and Ecoboost engines. What Ford Australia is doing is developing a KA(Fiat 500) sized vehicle on the Fiesta platform and when that's done, Ford has the opportunity to offer it outside Asia and have it built at Fiesta plants. Quote:
KA is joint venture with Fiat on 500 platform, I think Ford are wanting their own design on Fiesta to catch a lot of the Chinese and Indian markets, older Fiesta platform with updates will do nicely. looking more like FoA making themselves in to Fiesta re-birthing experts, I wonder if we can get hold of Fiesta Ute and rejig as a (half chassis) 1 tonner with Ecoboost I-4 and Diesel engines, that would shake up the region especially if fitted with All wheel drive from Ecosport SUV. Last edited by jpd80; 17-10-2010 at 01:00 PM. |
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#21 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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http://www.holden.com.au/vehicles/barina-spark
New Holden Spark ad..What the Fiesta add should be like ! oh ! what Fiesta ad ??? New Model October 11, not seen any ads yet !!!!!
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CSGhia |
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#22 | |||
FF.Com.Au Hardcore
Join Date: Oct 2006
Location: Queensland
Posts: 1,801
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Quote:
I'd happily discuss my thoughts over PM though? ![]()
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CURRENT: 2017 Escape Titanium 2.0L EcoBoost with Technology Pack in White Platinum PREVIOUS 2015 Fiesta ST / 2012 Focus Titanium / 2009 Fiesta Zetec / 2004 Fiesta Zetec |
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#23 | ||
FF.Com.Au Hardcore
Join Date: May 2007
Location: Mount Martha
Posts: 769
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I wish Ford would mention into the Falcon/Terri ads that they are powered by Australia's only designed and built engine. People seem to think they are American and it may well part of the deciding factor for peep's when making a purchase. I can imagine many saying, well they are both good cars, but we might as well get the Commo because it's Australian unlike the yankee Ford. It might help a bit.
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#24 | |||
FF.Com.Au Hardcore
Join Date: Oct 2006
Location: Queensland
Posts: 1,801
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Quote:
The Fiesta advert was made somewhat a-sexual as there is a large share of males who buy Fiestas (I'm on my second one). As awesome as the ad was for me, it didn't sell the features of the car, but they did have a version that mentioned all the aspects of the car, can't dig it up, but for anyone interested here are the Fiesta ads from around the world. Australia http://www.youtube.com/watch?v=1Zu9m_URm8A Europe http://www.youtube.com/watch?v=cGWvR4foYhg http://www.youtube.com/watch?v=87nDEUscky8&NR=1 US http://www.youtube.com/watch?v=1-tqggM4q7A I think the US did it best in terms of selling the cars features. My heart loves the original Euro advert, although it wouldn't do much for the general public.
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CURRENT: 2017 Escape Titanium 2.0L EcoBoost with Technology Pack in White Platinum PREVIOUS 2015 Fiesta ST / 2012 Focus Titanium / 2009 Fiesta Zetec / 2004 Fiesta Zetec |
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