Mercedes-Benz has pimped the monster truck

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New roofless Unimog truck concept adds a touch of flair to German brand's "go anywhere" mantra.

Mercedes-Benz has pimped the monster truck.

The German brand has unveiled a futuristic new roofless Unimog concept truck to celebrate the 60th anniversary of the first production Unimog model.

The stunning truck borrows design cues from the brand's passenger vehicle range, including the upright grille, large three-pointed star emblem and squared-off bonnet and guards. The cut-away open cabin design harks back to the first Unimog model built in 1951 (the green paint is another cue borrowed from the first models, however the hue is notably fresher).



The Concept Design 60 Years Unimog.
Riding on the existing Unimog U5000 platform, the exposed underpinnings of the truck are highlighted by its red coil springs and brightly detailed aluminium chassis rails. The five spoke aluminium finished wheels add even more wow-factor.

The concept's name - Concept Design 60 Years Unimog - isn't quite as creative as its execution, but the brand says that, despite the truck's outlandish looks, it retains all of its over-land credibility.

"On no account did we work in an atmosphere where our ideas were divorced from reality," says Unimog chief of design Bertrand Janssen. "Here we have a vehicle which is puristic, but still clearly true to concept - with the claim that some of its details will turn up in coming product ranges in future."