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Regular Member
Join Date: May 2009
Location: Burra, NSW
Posts: 211
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Ford's second best seller last month was Territory. It goes without saying it's been a great success for Ford since its introduction and since the new model and diesel.
It has been discussed loosely in other areas of the forum but use this thread as market research. Should Ford grow its market presence with an Ecoboost variant? They have been caught testing one despite denying there weren't plans for it. I'd see it marketable as 'Territory Lite' or 'Territory City' and attractive to a female demographic, cashed-up metrosexuals and townie families wanting the size but not the expensive diesel model. No, it won't be flash as a towing vehicle but this proposal isn't considering the torque-needy market. The original 'Amazing' ad campaign was very successful and points to how families see the model and the 'built like a truck, drives like a car' dropping kids off at school ad points to how it could be marketed to women. Could/should Ford consolidate on its success and go 4cyl with Terry? Would it sell?
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Daily drive: 2000 AUII Fairmont Ghia I6 75th Anniversary Edition in Sandstorm In shed:1977 XC Falcon 500 250 Crossflow Last edited by in_xcess; 06-09-2012 at 09:54 AM. |
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