Ford Endura/Edge Reportedly Cancelled.

[csv8]

Back in June, Ford Authority reported that the next-gen Ford Edge had already been cancelled, a somewhat surprising move that could very well be motivated by ongoing labor negotiations with Unifor impacting the future of the Ford Oakville Assembly Plant in Oakville, Canada, which is where the current Edge and its stablemate, the Lincoln Nautilus, are produced. Just last month, Ford Authority was the first to report that Nautilus production would end in 2024 as well, leaving its future in limbo. And now, it appears that the same can be said for the Ford Endura.



The Ford Endura is Australia’s rebadged version of the Escape, and was launched as a successor to the beloved Ford Territory back in 2018. However, its sales have proven abysmal, as Ford has moved, on average, less than 150 units per month. In just its second year on sale in Australia, the Endura is already down 40 percent versus last year, leading CarsGuide to speculate that it might not be long for this world.

Sponsored Links
The Endura faces a number of challenges, beginning with its rather high starting MSRP of $44,900 ($32,455) with options pushing that number all the way up to $70,000 ($50,598). It also lacks a third row, gasoline engine option, and was tasked with replacing the popular Territory, which is the only SUV ever to be designed, engineered, and built in Australia.



Regardless, the Endura may very well live on if Ford shifts Edge and Nautilus production to China, as it is also produced exclusively at Ford’s Oakville Plant.

Sponsored Links
Of course, all of this could also be Ford’s way of better positioning itself in ongoing labor talks with Unifor. As we reported earlier this week, the union voted to approve strike action if it’s necessary to secure fair contract settlements, so this situation certainly isn’t settled just yet.



We’ll have more on this as soon as it’s available, so be sure and subscribe to Ford Authority for more Ford Edge news and non-stop Ford news coverage." https://fordauthority.com/2020/09/fo...-be-cancelled/

[Sprintey]

Ain't no Tezza.

[CyberWasp]

The Problems with Endura in Australia in no particular order.
Price
Name Sucks
No Ecoboost Performance V6 Version.
To some, no extra row of seats.

Next.

[Craig@AUDI]

Originally Posted by CyberWasp

The Problems with Endura in Australia in no particular order.
Price

People loved the car on a test drive, but that was always the nail in the coffin.

Pity I liked them, good cars!

[Polyal]

Originally Posted by Craig@PowerFord

People loved the car on a test drive, but that was always the nail in the coffin.

Pity I liked them, good cars!

Sums up pretty much every car FoA has had in a long time sans Falcon/Territory

[frankie86]

Originally Posted by Craig@PowerFord

People loved the car on a test drive, but that was always the nail in the coffin.

Pity I liked them, good cars!

I bought one, its been a great car for us, compared it to the kluger at the time, endura left it for dead.

[simon varley]

mmmm. not sure where FA get their inform from but Endura is not a rebadged Escape, nor is it targeted as a Territory replacement.

okay so that doesn't change the fact that it is expensive and doesn't sell many units, but would be nice for a journo to get the basic facts right.

[jpd80]

The RWD CD6 Edge/Nautilus development was stopped due to rising costs.
I'm told that the original FWD/AWD C2 Based vehicles are due in late 2022.

Pity, because the RWD vehicles would have made a big difference to space utilisation.

[Vesper Martini]

I never drove it, but the reviews suggested its a drivers car. which did appeal to me.
but for me it lacked the looks and versatility.

I imagine customers would look more to the Santa fe & Sorento - the top of the line can be had for a few grand less.

probably don't drive as nice, but look a lot nicer on the road plus 7 seats for less coin and better waranty

[FTE217]

I just don't get FA.
Did similar when building cars here to support the local product.
Import some really good models but go to market askew compared to the main opposition.
Mondeo was a very nice product despite the tide competing against SUV's it never got the support it deserved and left to rot.
Endura imo is a rippa SUV - looks better than a Everest again imo but comes to market half baked.
Just like any team sport, you can't go onto the pitch with less than your opponent/s and worse in this game ask for more.......
I know some here say great, low volume great margin but you can't keep competing this way - especially when their is opportunity to at least gain some resonable sales.
All this does is gives another negative POV to the consumer.
Oh that model being withdrawn from market for it didn't get enough sales.

[deesun]

For years Ford was bashed because it didn't have a diesel version of Territory. Then when it finally came it was pretty much too late. Now similar in reverse. No petrol version of Endura when the opposition have two engines to choose from. Shame as I was looking at it as I don't need 7 seats. I also need a towing capacity that is better than what the others offer and it's for my Mrs to drive so I don't want anything too big. Endura fitted the bill pretty nicely.

[au2000]

Hmmm, hope they ain't really pulling it after what 2 years?
If they do what's the ford line up gonna look like?

Ford Escape
Ford Everest
Ford Mustang
Ford Puma
Ford Ranger
Ford Transit

6 vehicle line up?

[csv8]

Originally Posted by au2000

Hmmm, hope they ain't really pulling it after what 2 years?
If they do what's the ford line up gonna look like?

Ford Escape
Ford Everest
Ford Mustang
Ford Puma
Ford Ranger
Ford Transit

6 vehicle line up?

and Focus.

[au2000]

I must have mixed something up, I thought focus was being wound up overseas also?

[StefD]

Originally Posted by au2000

I must have mixed something up, I thought focus was being wound up overseas also?

being downsized, not completely wound up. dropping Trend, St-Line wagon & Titanium models from Aus lineup.

Also don't forget Fiesta ST.

[Bossxr8]

Originally Posted by au2000

I must have mixed something up, I thought focus was being wound up overseas also?

Focus is the 3rd highest selling vehicle in Europe. They are not winding it up.

And if anything this story has some wires crossed. Looks more like production might be moved to China for the new model, rather than it being axed completely.

Would make more sense. China already has a 7 seat version, so a new model probably would too. And it would make it much cheaper to source from there, rather than Canada. Would probably also allow for a petrol version, which it also needs.

But in saying that it could be deleted in Australia altogether. Who knows?

[Vesper Martini]

Originally Posted by Bossxr8

Focus is the 3rd highest selling vehicle in Europe. They are not winding it up.

And if anything this story has some wires crossed. Looks more like production might be moved to China for the new model, rather than it being axed completely.

Would make more sense. China already has a 7 seat version, so a new model probably would too. And it would make it much cheaper to source from there, rather than Canada. Would probably also allow for a petrol version, which it also needs.

But in saying that it could be deleted in Australia altogether. Who knows?

If that were the case it could rectify some of the complaints, even if it comes at a quality compromise it needs to be cheaper.
But Ford have really stuffed this release up, most buyers wouldn't even know about it.
It would, be a good time to change the name away from something that sounds like a medical procedure

[Bossxr8]

Originally Posted by Bevsta007

If that were the case it could rectify some of the complaints, even if it comes at a quality compromise it needs to be cheaper.
But Ford have really stuffed this release up, most buyers wouldn't even know about it.
It would, be a good time to change the name away from something that sounds like a medical procedure

Selling a car built in China comes with it's own risks though.

Agree on the name though. Endura is terrible.

[FoxtrotGolfXray 5.0]

Funny, isn't it. I never really consider whether a car's name is good or not. It's not like a human's name where you, and others, use it regularly.

Certainly wouldn't consider buying, or not buying, a car because of the name.

[Dr Smith]

Originally Posted by Bossxr8

Selling a car built in China comes with it's own risks though.

Agree on the name though. Endura is terrible.

Actually Ford China has a better build quality record than Ford N.A...but you didn't hear that from me ....and there is no truth to the rumour that some of the best former Ford Aust. engineers work in China.

[Vormund]

I've only seen 1 on the road since release, and that was around launch time, so it was probably a test drive at that.

[CyberWasp]

Ford should have called it the Edge here, like it is in every other country and told Toyota to P#$$ O$$

[gooseneck]

Or the Enduro. Give it a motorcycle sounding name and do a whole publicity stunt where former bike riders trade in their bikes for a discount on the new Enduro.

As for its looks it looks like a hatchback SUV like those useless Mercedes SUVs that are driven by soccer mums whos husbands are architects or doctors.

I come from an era in car sales where there were only a couple of car types for sale. Not fifty billion like there are today. If Ford ever get their act together they would stop producing so many different car types and focus on improving the market focus on ones that they have got. Not half baking the approach like as usual.

Like head light design on the falcons. On the commodore it was boxish but soft edges, they should've stuck with that from the EA or EF on the B series but they made the B series have a circle and dip into the bumper and strange looking angles which made the Falcon look tough. Making a car look tough today is bad for sales. Tough = 4X4 = fuel guzzler. You don't want that perception in a family car.

People don't want a tough looking car people want a car that looks cute and economical and safe for the polar bears. Thats why they buy asian cars because they look cute with tiny little headlights and strange soft edges.

The public perceive edges and toughness today as jerkiness and acting up on the streets/hooning.

If Ford made a cute car they would sell like hotcakes.

[Poetic Justice]

I recall going to my bosses dealership one day and seeing a price on an Endura Titanium in the high 60s...

I don't know much about the car but as someone who works with the Hyundai brand I thought that for a car that, to me, seemed similar in size and offering to a Hyundai Tucson for ~$20k more was not destined for success.

People like to think a certain car doesn't have an intent.. ie; Holden tried to assure people that the new Commodore wasn't supposed to replace the RWD Commodore but the public think different. Toyota wanted to convince people when the Aurion came out that RWD was not important. It failed. No matter what, when a car like the Territory disappears from the market, the public are going to think the next similar car that comes along is supposed to be a replacement, and at that price level and with a lack of a 7 seat option it was going to be tough.

[gooseneck]

Originally Posted by Poetic Justice

No matter what, when a car like the Territory disappears from the market, the public are going to think the next similar car that comes along is supposed to be a replacement, and at that price level and with a lack of a 7 seat option it was going to be tough.

Its just like Coles and Woolworths. If Pepsi Max were to disappear and everyone was forced to buy nothing but Coke Zero from now on there would be riots in the streets for months until it came back.

Australians when they like something they welcome it into their heart like the Pokies and VB. Same thing with the Territory and Falcon. When its taken away they ask, "why the hell did you take that away? It was nirvana."

Unless you sell them another Falcon or Territory and its called such they're not interested.

I guess you could say that Australians don't like being conned or tricked and think that they are all of the time. Frankly I'm one to agree with them, that they are being tricked and conned with the offerings by Toyota and Ford because i think they are, as you say the Avalon was a way to trick them.

I mean you can't fit a 4 foot fish tank into the back of any of the modern offerings but I'm sure you could give it a go in the back of a Territory.

And you can't tow with an Avalon.

Plus the Territory looks the part, it looks like a escalade but even better.

Who the hell would want an escalade/ford explorer in replacement of a Territory though.

[Poetic Justice]

Originally Posted by gooseneck

Who the hell would want an escalade/ford explorer in replacement of a Territory though.

Me! Have a look at em!

[Bossxr8]

Originally Posted by Poetic Justice

Me! Have a look at em!

image

When you see them in person they look deceiving. They have done a great job disguising it's bulk. But then you look down at the wheelbase. Then you realise how massive they really are. They dwarf a Territory. And are nearly as long as a dual cab Ranger.

I think it's the height that makes it look smaller than it is.

[Franco Cozzo]

Originally Posted by Poetic Justice

Me! Have a look at em!

image

I'm very anti SUV but I'd love a new Exploder - or a Chevrolet Suburban.

Its proper size SUV and they got presence.

[Dr Smith]

Originally Posted by Franco Cozzo

I'm very anti SUV but I'd love a new Exploder - or a Chevrolet Suburban.

Its proper size SUV and they got presence.

I agree however check out the Lincoln Aviator, it fixes everything from the Explorer and goes up a level.... in price as well.

[FTE217]

I have no doubt upon Terris demise IF we aussies got the 5th Gen Explorer (that looks great might I add) at the right price it would have been an easy transition imo.
Anyway it never happens, we being a small RHD market keep missing out from way back and whatever did eventuate ex Euro for eg was priced too high.
Our achilles heal now in the current economic climate Manufacturers are consolidating and all then our OTT ADR's, were up a creek without a paddle re Ford product range.

Yer I wouldn't rate anything ex China car wise, their attempts to date have been woeful Export wise with all the wealth and knowledge they have resourced incl so many OE westerners there ie many Ford Asia Pac management ones from here.
Nothing has transpired to date.
Ford in China can't even gain a decent footprint there.
I suppose we await the invasion and see.