Holden 99c per litre offer

[maccamom]

Wonder what the Ford response will be, if any. Appears to be clever marketing based on the media coverage of high fuel prices.

HOLDEN plans to subsidise fuel prices – capped at 99 cents a litre – for its private customers for up to two years.

The company said today new Holden buyers before October 31 would have petrol or diesel prices capped at 99 cents a litre for 20,000 km or two years, whichever came first.

The company would pick up the bill between the cap price and the retail price over that period.

Holden's executive director of sales and marketing Alan Batey said the fuel price cap would ease the pain of petrol and diesel prices.

"We will provide this cap across all segments to ensure the benefits are as widely available as possible, given that fuel prices impact all drivers regardless of the size of their car,'' Mr Batey said.

New Holden customers will be given a Holden 99c fuel cap debit card to purchase fuel for up to 20,000 kilometres.
In most cases, within 48 hours of a fuel purchase the customer's nominated bank account will be debited to the value of 99c a litre purchased.

[blueoval]

How would people know if that saving doesnt get pumped back into the vehicle price in the first place?

[Peuty]

Originally Posted by blueoval

How would people know if that saving doesnt get pumped back into the vehicle price in the first place?

They wouldn't. But it's the percieved saving that would reel people in.

[RATT]

No such thing as a free lunch. The money is taken from one area, ie: incentives, and used for this promotion.
Still clever marketing though.

I'm going to buy a VE now.

[XR8putts]

Don't expect to pay a penny less than $RRP!

Imagine if petrol went up another $1 in a year.. Holden could regret this move!

[Powdered Toast Man]

Just did a quick calc and over 20,000kms assuming petrol at about $1.60 per litre and a usage of 15L/100 you save a massive $1800, whoopy! They really do have a good marketing team over at Fishermans Bend.

[FalconXR6]

Originally Posted by Powdered Toast Man

Just did a quick calc and over 20,000kms assuming petrol at about $1.60 per litre and a usage of 15L/100 you save a massive $1800, whoopy! They really do have a good marketing team over at Fishermans Bend.

Nice calculations dude!

If there's one thing the General has over Ford it's their marketing.
Holden's marketing flogs the tits off Fords mostly non-existent marketing.
And for Ford, the opportunities have been and continue to be there!!!

[FPV8U]

Holdens marketing are so far in front of Ford it isn't funny..

Not a huge real saving, but it does sound apealing before you crunch the numbers.

[Burnout]

Just goes to show you - fuel is still the cheapest thing you will put in your car! (& always will be)

[alecrain]

Originally Posted by Powdered Toast Man

Just did a quick calc and over 20,000kms assuming petrol at about $1.60 per litre and a usage of 15L/100 you save a massive $1800, whoopy! They really do have a good marketing team over at Fishermans Bend.

But when you buy Barina you'd save ~$1000 and that's how much extra you're paying for the car.

I just wish FORD introduced Liquid LPG injected cars (with all the goods like DSC) and show it's cheaper to run than Polo Diesel

[Hunter]

LOL I will give Holden one thing: they understand their demographic very well. Their demographic appears to be silly enough to fall for gimmicks like this...

I think Ford's marketing dept spends a large part of their day down the pub 'brainstorming' (read: sinking p1ss)...

[ea90gl]

I know its not for the Falcon but what about $2000 free fuel with all Territory purchases thats probably a better idea, this way its 2000 in your hand where as with the 99 cpl offer its only depending how much you will drive, what about if you dont drive that much? Savings wont stand out half as much

EDIT: Just came across terms and comditions:

TERMS AND CONDITIONS

Offer available for private buyers on new vehicles delivered before 01/11/08.


Cap applies to the 91 RON petrol or Diesel required to travel 20,000 kms based on vehicle's official combined fuel consumption figure (please note such consumption figures do not take into account external influences such as individual driving styles or conditions). See combined fuel consumption figures


Holden Fuel Cap card will expire 24 months after date of issue and no refund or exchange will be available if the customer has not purchased all the litres available under this offer by such date.


Cannot be transferred or redeemed for cash in any circumstances.


Not available with any other offer or special pricing.


Subject to provision of acceptable direct debit authority.


Fuel card must not be used to purchase anything other than 91 RON petrol or diesel.


Excludes HSV.


HOW IT WORKS

Customers will receive their fuel card via mail after delivery of the vehicle. Customers will then be able to use the card to purchase 91 RON petrol or diesel at any fuel merchant that accepts a Motorpass fuel card. Some fuel merchants may impose a charge for use of the fuel card which will be payable by the customer. (Retail Decisions Pty Ltd ABN 68 005 970 570 is the issuer of the fuel card.)


Purchases made in a 24 hour period are limited to $500..


In most cases, within 48hours of fuel purchase, the customer will be debited from their nominated bank account to the value of 99c per litre purchased. It is the sole responsibility of the customer to ensure there are sufficient clear funds available in the nominated bank account to allow a debit payment to be made in full (in accordance with the direct debit authority).


If there are insufficient clear funds in the nominated account for the full debit payment, the fuel card will be suspended and the customer will be advised by email that his/her fuel card has been suspended. To re-activate the card, the customer must arrange for the debit payment to be made by Bpay to the full amount due plus a standard default fee of $30. The customer may also be charged a fee and/or interest by his/her financial institution. If these amounts are not paid then the fuel card will be cancelled. No refund or exchange will be payable to the customer in the event of any such cancellation.


Customers will receive a monthly email statement outlining their month's fuel purchases as a reference so they can reconcile their nominated bank account. Customers will also be able to log in online to check their current fuel statement at any time; please note that it will take approximately 48 hours for purchases to be recorded on such online statements.

Customers may contact the Fuel Card customer service centre to request card balances, report lost or stolen cards, direct debit account queries including updating any new details as well as any other general enquiries on the fuel card offer.


If the card is stolen or lost, customers should notify the Customer Service centre directly. The customer will be liable for all purchases using the card up until the time the customer reports the card as stolen or lost.


Customers will need to be aware of the litres remaining on the card (via email statements, website or the Customer Service line) so that they can manage their last purchases without inconvenience. For the final transaction the card will accept the full amount at the point of purchase, the customer will then be debited 99c per litre for the remaining quota on the card and then debited the actual fuel price for the balance of the transaction.


GM Holden Ltd will be sharing customer details with Carlson Marketing Group (Aus) Pty Ltd and Retail Decisions Pty Ltd in order to facilitate fuel cards. GM Holden Ltd collects and holds information about you that is necessary for us to perform the services you request from us, and we handle in accordance with the Privacy Act 1998. We may disclose it to associated companies as required and to other service providers so that they can provide the services that we have contracted out to them. Please visit www.holden.com.au for a copy of our Privacy Policy.

FUEL CONSUMPTION

MODEL DESCRIPTION Official Combined Fuel Consumption: Ltrs/100km (according to ADR 81/01 testing) Litres you can purchase at 99 cents (for 2 years)
MY09 2.2L ASTRA TWINTOP 2DR AUTO 9.7 1940
MY09 2.2L ASTRA TWINTOP 2DR MANUAL 9 1800
MY09 1.8L ASTRA CD WAGON AUTO 7.9 1580
MY09 1.8L ASTRA CD 5DR HATCH AUTO 7.8 1560
MY09 1.8L ASTRA CD 5DR HATCH MANUAL 7.2 1440
MY09 1.8L ASTRA CDX WAGON AUTO 7.9 1580
MY09 1.9L ASTRA DIESEL WAGON AUTO 7.1 1420
MY09 1.8L CDX 5DR ASTRA HATCH AUTO 7.8 1560
MY09 1.8L CDX 5DR ASTRA HATCH MANUAL 7.2 1440
MY09 1.9L DIESEL 5DR ASTRA HATCH AUTO 7 1400
MY09 1.9L DIESEL 5DR ASTRA HATCH MANUAL 5.7 1140
MY09 2.0L SRI 3DR TURBO COUPE MANL 9.4 1880
MY09 1.8L SRI 3DR COUPE AUTO 7.8 1560
MY09 1.8L SRI 3DR COUPE MANUAL 7.2 1440
MY09 1.8L SRI 5DR HATCH AUTO 7.8 1560
MY09 1.8L SRI 5DR HATCH MANUAL 7.2 1440
CAPTIVA SX 2WD 2.0L DIESEL AUTO 8.5 1700
CAPTIVA SX 2WD 2.0L DIESEL MANUAL 7.2 1440
CAPTIVA SX 3.2L PETROL V6 AUTO 11.5 2300
CAPTIVA SX 2.0L DIESEL AUTO 8.6 1720
CAPTIVA SX 2.0L DIESEL MANUAL 7.6 1520
CAPTIVA CX 3.2L PETROL V6 AUTO 11.5 2300
CAPTIVA CX 2.0L DIESEL AUTO 8.6 1720
CAPTIVA LX 3.2L PETROL V6 AUTO 11.5 2300
CAPTIVA LX 2.0L DIESEL AUTO 8.6 1720
CAPTIVA MAXX 3.2L PETROL V6 AUTO 11.6 2320
EPICA MY09 CDX 2.5L L6 AUTO SEDAN 9.3 1860
EPICA MY09 CDX 2.0L DIESEL AUTO SEDAN 7.6 1520
EPICA MY09 CDXI 2.5L L6 AUTO SEDAN 9.3 1860
EPICA MY09 CDXI 2.0L DIESEL AUTO SEDAN 7.6 1520
MY09 1.8L VIVA SEDAN AUTO 8.1 1620
MY09 1.8L VIVA SEDAN MANL 7.4 1480
MY09 1.8L VIVA WAGON AUTO 8.1 1620
MY09 1.8L VIVA WAGON MANL 7.4 1480
MY09 1.8L VIVA HATCH AUTO 8.1 1620
MY09 1.8L VIVA HATCH MANL 7.4 1480
Rodeo 4X2 CR/CAB P/UP LX AUTO 3.6L V6 PTRL 12.8 2560
Rodeo 4X2 CR/CAB P/UP LX MAN 3.6L V6 PTRL 12.4 2480
Rodeo 4X2 CR/CAB P/UP LX MAN 3.0L TD 8.4 1680
Rodeo 4X2 CR/CAB P/UP LT-R AUTO 3.6L V6 PTRL 12.8 2560
Rodeo 4X2 CR/CAB P/UP LT-R MAN 3.6L V6 PTRL 12.4 2480
Rodeo 4X2 SP/CAB P/UP LX AUTO 3.6L V6 PTRL 13.1 2620
Rodeo 4X2 SP/CAB P/UP LX MAN 3.6L V6 PTRL 12.7 2540
Rodeo 4X4 CR/CAB P/UP LX AUTO 3.6L V6 PTRL 13.5 2700
Rodeo 4X4 CR/CAB P/UP LX MAN 3.6L V6 PTRL 12.7 2540
Rodeo 4X4 CR/CAB P/UP LX AUTO 3.0L TD 9 1800
Rodeo 4X4 CR/CAB P/UP LX MAN 3.0L TD 8.4 1680
Rodeo 4X4 CR/CAB P/UP LT-R AUTO 3.6L V6 PTRL 13.5 2700
Rodeo 4X4 CR/CAB P/UP LT-R MAN 3.6L V6 PTRL 12.7 2540
Rodeo 4X4 CR/CAB P/UP LT-R AUTO 3.0L TD 9 1800
Rodeo 4X4 CR/CAB P/UP LT-R MAN 3.0L TD 8.4 1680
Rodeo 4X4 SING/CAB CHAS DX MAN 3.0L TD 8.1 1620
Rodeo 4X4 SING/CAB CHAS LX MAN 3.6L V6 PTRL 14.1 2820
Rodeo 4X4 SING/CAB CHAS LX MAN 3.0L TD 8.1 1620
Rodeo 4X4 CR/CAB CHAS LX MAN 3.6L V6 PTRL 13 2600
Rodeo 4X4 CR/CAB CHAS LX MAN 3.0L TD 8.4 1680
Rodeo 4X4 SP/CAB CHAS LX MAN 3.0L TD 8.1 1620
Rodeo 4X2 SING/CAB CHAS DX MAN 2.4L PTRL 12 2400
Rodeo 4X2 SING/CAB CHAS LX AUTO 3.6L V6 PTRL 13.7 2740
Rodeo 4X2 SING/CAB CHAS LX MAN 3.6L V6 PTRL 13.1 2620
Rodeo 4X2 SING/CAB CHAS LX MAN 3.0L TD 8.1 1620
Rodeo 4X2 SP/CAB CHAS LX MAN 3.6L V6 PTRL 12.9 2580
Colorado 4X2 CR/CAB P/UP LX AUTO 3.6L V6 PTRL 12.8 2560
Colorado 4X2 CR/CAB P/UP LX MAN 3.6L V6 PTRL 12.5 2500
Colorado 4X2 CR/CAB P/UP LX MAN 3.0L TD 8.1 1620
Colorado 4X2 CR/CAB P/UP LT-R AUTO 3.6L V6 PTRL 12.8 2560
Colorado 4X2 CR/CAB P/UP LT-R MAN 3.6L V6 PTRL 12.5 2500
Colorado 4X2 SP/CAB P/UP LX AUTO 3.6L V6 PTRL 13.1 2620
Colorado 4X2 SP/CAB P/UP LX MAN 3.6L V6 PTRL 12.8 2560
Colorado 4X4 CR/CAB P/UP LX AUTO 3.6L V6 PTRL 13.5 2700
Colorado 4X4 CR/CAB P/UP LX MAN 3.6L V6 PTRL 12.6 2520
Colorado 4X4 CR/CAB P/UP LX AUTO 3.0L TD 9 1800
Colorado 4X4 CR/CAB P/UP LX MAN 3.0L TD 8.4 1680
Colorado 4X4 CR/CAB P/UP LT-R AUTO 3.6L V6 PTRL 13.5 2700
Colorado 4X4 CR/CAB P/UP LT-R MAN 3.6L V6 PTRL 12.6 2520
Colorado 4X4 CR/CAB P/UP LT-R AUTO 3.0L TD 9 1800
Colorado 4X4 CR/CAB P/UP LT-R MAN 3.0L TD 8.4 1680
Colorado 4X4 SING/CAB CHAS DX MAN 3.0L TD 8.1 1620
Colorado 4X4 SING/CAB CHAS LX MAN 3.0L TD 8.1 1620
Colorado 4X4 CR/CAB CHAS LX MAN 3.0L TD 8.4 1680
Colorado 4X4 SP/CAB CHAS LX MAN 3.0L TD 8.1 1620
Colorado 4X2 SING/CAB CHAS DX MAN 2.4L PTRL 11.8 2360
Colorado 4X2 SING/CAB CHAS LX AUTO 3.6L V6 PTRL 13.7 2740
Colorado 4X2 SING/CAB CHAS LX MAN 3.6L V6 PTRL 13.1 2620
Colorado 4X2 SING/CAB CHAS LX MAN 3.0L TD 7.9 1580
Colorado 4X2 SP/CAB CHAS LX MAN 3.6L V6 PTRL 12.8 2560
MY09 1.6L BARINA 3DR HATCH AUTO 7.6 1520
MY09 1.6L BARINA 3DR HATCH MANL 7 1400
MY09 1.6L BARINA 5DR HATCH AUTO 7.6 1520
MY09 1.6L BARINA 5DR HATCH MANL 7 1400
MY09 1.6L BARINA 4DR SEDAN AUTO 7.7 1540
MY09 1.6L BARINA 4DR SEDAN MANL 6.9 1380
MY09 6.0L SS SPORTWAGON V8 MANL 14.4 2880
MY09 6.0L SS SPORTWAGON V8 AUTO 13.8 2760
SS SEDAN V8 MANUAL 14.3 2860
SS SEDAN V8 AUTO 13.9 2780
VE SS UTE V8 MANUAL 14.5 2900
VE SS UTE V8 AUTO 14 2800
MY09 C'DORE 60TH ANNIVERSARY V6 AUTO SED 10.8 2160
MY09 C'DORE 60TH ANNIVERSARY V6 LPG AUTO 15.5 3100
VE SV6 60TH ANNIVERSARY AUTO UTE 11.6 2320
VE SV6 60TH ANNIVERSARY MANUAL UTE 11.4 2280
SS V-SERIES 60TH ANNIVERSARY MANL SEDAN 14.3 2860
SS V-SERIES 60TH ANNIVERSARY AUTO SEDAN 13.9 2780
MY09 3.6L OMEGA V6 AUTO SPORTWAGON 11.1 2220
3.6L OMEGA V6 AUTO SEDAN 10.8 2160
3.6L OMEGA V6 LPG AUTO SEDAN 15.5 3100
VE 3.6L V6 OMEGA AUTO UTE 11.3 2260
VE 3.6L PREMIUM V6 OMEGA MANL UTE 11.4 2280
VE 3.6L V6 OMEGA LPG AUTO UTE 11.8 2360
MY09 3.6L BERLINA V6 AUTO SPORTWAGON 11.1 2220
VE BERLINA SEDAN V6 AUTO 10.8 2160
VE BERLINA SEDAN V8 AUTO 13.9 2780
VE BERLINA V6 LPG AUTO SEDAN 15.5 3100
CALAIS V-SERIES 60TH ANNIVERSARY V8 AUTO 13.9 2780
CALAIS V-SERIES 6OTH ANNIVERSARY V6 AUTO 11.2 2240
MY09 SS V-SERIES SPORTWAGON V8 MANUAL 14.4 2880
MY09 SS V-SERIES SPORTWAGON V8 AUTO 13.8 2760
SS V-SERIES SEDAN V8 MANUAL 14.4 2880
SS V-SERIES SEDAN V8 AUTO 13.8 2760
VE SS V-SERIES UTE V8 MANUAL 14.5 2900
VE SS V-SERIES UTE V8 AUTO 14 2800
MY09 SV6 AUTO SPORTWAGON 11.3 2260
3.6L SV6 AUTO SEDAN 11.2 2240
3.6L SV6 MANUAL SEDAN 11 2200
VE 3.6L SV6 AUTO UTE 11.6 2320
VE 3.6L SV6 MANUAL UTE 11.4 2280
MY09 CALAIS PREMIUM V6 AUTO SPORTWAGON 11.3 2260
VE CALAIS PREMIUM V8 AUTO 13.8 2760
VE CALAIS PREMIUM V6 AUTO 11.3 2260
MY09 CALAIS V-SERIES V6 AUTO SPORTWAGON 11.3 2260
MY09 CALAIS V-SERIES V8 AUTO SPORTWAGON 13.8 2760
CALAIS V-SERIES PREMIUM V8 AUTO 13.9 2780
CALAIS V-SERIES PREMIUM V6 AUTO 11.2 2240
WM STATESMAN SEDAN V8 AUTO 13.9 2780
WM STATESMAN SEDAN V6 AUTO 11.5 2300
WM CAPRICE SEDAN V8 AUTO 14 2800
WM CAPRICE SEDAN V6 AUTO 11.5 2300
MY09 1.4L 3DR COMBO PANEL VAN 6.3 1260

In my opinion its just too much F ing around, just give a voucher and be done with it

[Bud Bud]

One thing is for sure, these people aren't silly and are privy to some good info. Me thinks that the price of fuel is still on the slide over the next couple of years.

[BIGJB]

What a scam!!
But it will clearly work.
Why?? Because the average consumer is a smuck.
If I sell a car to a person and they ask for the on roads
to be thrown in I'm gunna throw it in(in most cases).
Yes I'll make it seem like a great deal that is hard for me to do.
Why will I do it?? Because people like to feel like they are getting
a bargain. At the end of the day anything you are giving away is
already built into the price. It's that simple.
You get nothing for nothing in this world.
As a previous post stated there is no such thing as a free lunch.
But in saying that I take my hat off for a great marketing plan.

[The Yeti]

I saw an ad over the weekend that had Ford givign away $2,000 in free fuel

I think I would prefer that to the 99c cap if I was taking any incentive as you would be required to keep recipts and claim it back sounds like alot of effort (something the marketing team are counting on no doubt)

[Nikked]

Good marketing, thats why holden sell.

Think about it it Fuel at 99 cents for two years sounds better then "$5000" worth of options (or 'special editions') ...

but its only a $1800 saving, holden has a win win situation

[Bossxr8]

Too bad if you buy a V8 powered Crappadore and you have to run it on crappy 91 octane, because they quote its 270 kw power rating on 98.

I've heard that Holden are offering up to 40% off RRP to employees, they are desperately trying to move stock.

[smally289]

Do the other calculation. It only takes 10 litres of 91 RON to set alight to a VE. Thats only $9.90 with the fuel cap card - outstanding value!

[joolz]

If usage worked out at 10 litres per 100 km which is about what the VE uses and with fuel at around $1.50 p/l its a saving of only $1000 over 20,000 k's. I would go for the deal of a BF MKII advertised today in the Herald Sun for just under $29,000 drive away (a saving of about $10,000) Not sure what model though as it was a glance. With holden its just a sales pitch but its sad that people will buy cause of it with no real saving.

[Fairlane]

& It makes it onto the channel 10 news, well it did here in sydney.

100% proof that the media is biased towards Holden. Ford cannot for the life of them get positive coverage, five star ANCAP and ESP on FG Falcons... Nothing.

[DeansXR8]

people will be all over this for sure...just look at the que's outside the petrol stations offering 4c off a litre..i can't really see the point of lining up for 15mins to save maximum $5 but some people see the value in it, so guess a few will see it in this deal/offer.
Holden do have great marketing and i guess if your in the market for a new car and the fuel prices at the moment can be unknown, if holden pitch in a buck or two it looks the goods.

[Badcooky]

This deal is because of the VE's dipping in sales and being the car that "NO ONE" is talking about.
91 octane MEH.

[XR6_190]

This is just depressing, in a matter of hours, we on this board have deduced that it is a saving of less than 2K, but that won't stop the simple people in this country running out to Holden dealerships to Capitalize on what is basically a scam.

Without this deal you could probably get a deal of more than $2000 off RRP, but if you get this, RRP is a must It's sad that this country is nowhere near as intelligent as people make out.

[TUF_302]

There has to be a catch somewhere!

[GTP-814]

its also based on using Holdens credit card to get reimbursed each month, so what fees are attached to another credit card & too bad if you dont want another credit card. Expect a $90 a year fee

[Gobes32]

We can all moan and groan but at the end of the day it will move stock off Holden's showrooms and keep them in business for another year. We Ford fans can take the high and mighty stance that our cars are better, safer, more powerful but at the end of each month Holden hand us our ***** on a plate. I swear one day Ford's marketing are going to be standing in the dole queue wondering what the hell just happened?

[smally289]

Originally Posted by TUF_302

There has to be a catch somewhere!

Yeah there is, you have to buy a bloody Holden!!

[ILLaViTaR]

I'm sick of people winging about Fords marketing, but damn Holden know what they're doing.

Of course it's not free, servicing/retail price etc will increase to compensate for the fuel offer.

[MotherNatureVer2]

Heyer Ford in Dubbo had exactly the same .99c deal ...... it finished a couple of weeks ago .........