V8 petrol power to live on at Aston Martin

[Sprintey]

It's relevant as Aston are so small and top end niche that they could continue with V8s as their customer base like the noise and feel. Add this to Porsche going down the e fuels path. I wonder if Jaguar will do an about turn and keep some of their selling models with their new inline 6 rather than their total switch to 3 new Aston-priced EVs.

It's at a moment of inflection for sure. There's pushback from the working and middle class to EVs as they currently are in the US (big market), and early adopters have bought fully now. Will be interesting to see how it goes - technically the Tony Seba vid at University of Colorado Boulder years ago was along the lines of 2023 was the point at which EV price would be comparable to ICE and EV sales take over, going up a rapid S curve - we're not seeing this, although the cheap price has been achieved by some of the Chinese imports. Tesla has cut 10% of its workforce after a miss in sales, in most recent reporting. Chinese EV makers are in hunger games consolidation, Volvo wrote Polestar to zero, Ford walked back, Jeep walked back, the Germans walked back, GM walked back, a Chinese brand has done a semi-solid state battery - there's creative destruction going on right now.