i think ford stopped discounting as it was destroying the resale of the falcon too much. i would say it has worked as the resale these days is very similar between holden and ford.
That is true however it has only officially started with FG, the idea is to make less cars but with more profit built in. At the moment Holden are in deep doo doo because they have too many cars sitting in storage so now they have to offer heavy discounting which will inevitably affect VE's re sale.