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08-05-2016, 01:17 PM
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Loving The Blown Goodness
Join Date: Jan 2010
Location: Toowoomba, Qld
Posts: 2,258
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Price gouging? At the end of the day people it's product differentiation and trying to build a premium product. BP are upselling the fuel's "advantages" so that it encourages people to buy their fuel and not use commodity products. This is business. If you like the premium product then you buy it. If not, you don't. When in business everyone knows that if you fail to present something new then you have to fight in the market based on price.
The market will dictate what happens. Personally I have been a long term user of BP Ultimate. Yep the premium is annoying at times, but I am happy to continue buying because I trust the product.
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Gone To Wrecking Heaven 2007 BFII XR8 Sedan Ego Previous 2003 BA XR8 Ute Phantom Ford Forum Build Thread The Project 1991 EB XR8 Sedan Monza Red Project Build Thread
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09-05-2016, 03:10 PM
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R51 Pathy, 91 Jayco Swan
Join Date: Dec 2010
Location: Mackay, QLD
Posts: 3,635
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The fuel is the same. The additives are usually detergents. Depending on product. All the color dye has been removed now. All the fuel is a yellow or straw color.
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10-05-2016, 12:40 PM
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FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,327
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BP Diesel Ultimate is only 2cl more than standard diesel. So, why is 98 22c's more???? Sell more..more profit..
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10-05-2016, 06:15 PM
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FF.Com.Au Hardcore
Join Date: Sep 2015
Location: nz
Posts: 1,888
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10-05-2016, 07:31 PM
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FF.Com.Au Hardcore
Join Date: Jun 2009
Posts: 18,991
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91 in my mower n snipper
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11-05-2016, 06:32 AM
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R51 Pathy, 91 Jayco Swan
Join Date: Dec 2010
Location: Mackay, QLD
Posts: 3,635
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Re: BP Ultimate Price Gouging
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