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#31 | ||
Got Ghia?
Join Date: Jul 2006
Location: Perth
Posts: 999
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Holden started as a saddlery business in the 1800's, then trimming then building car bodies for other companies, including bodies for Ford before their plant was built here.
So yes, technically the name has been around over 100 years.
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2007 BF MKII Ghia V8 - BA GT Exhaust| F6 Intake | Superlows | 19" GT-P's | 30mm Swaybar | - Sold ![]() 2002 AU2 XR8 Ute - Manual | Leather | Injected LPG | Pacemakers |
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#32 | ||
Oo\===/oO
Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
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"We're here to stay"
Didn't Mike Devereux say something similar a day out from pulling the plug?
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#33 | ||
FF.Com.Au Hardcore
Join Date: Apr 2005
Posts: 839
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We're here to stay - we may not be making cars but were sure are making ads that annoy the ford faithful.
Who don't have their own marketing department Game over |
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#34 | |||
FF.Com.Au Hardcore
Join Date: Sep 2005
Location: Gisborne Victoria
Posts: 2,662
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Quote:
![]() Defiantly a message that needs be delivered. The Falcon and Commodore will be just like any other superseded model. The fact that they are the last and will not be replaced may even hold values slightly higher for a while. |
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#35 | ||
FF.Com.Au Hardcore
Join Date: Mar 2010
Posts: 1,481
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#36 | |||
FF.Com.Au Hardcore
Join Date: Jul 2011
Posts: 1,011
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#37 | ||
FF.Com.Au Hardcore
Join Date: Aug 2008
Location: Brisbane, Qld
Posts: 3,321
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I remember someone strongly dispute that statement on here years ago, but didn't provide any real evidence though. Most cars were CKD kits assembled by local agents everywhere, so there's no reason why Holden's body building wouldn't have assembled a Ford body if they assembled all kinds of makes before GM took over in 1931.
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#38 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,449
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For the last 12 months or so, holden has been talking up staying to 2024 and the like,
now they have to recant everything and convince everyone that they mean what they say... While Ford may not be saying much, they don't have to undo any misconceptions about its departure. |
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#39 | ||
FF.Com.Au Hardcore
Join Date: Apr 2005
Location: NorthWest, Sydney
Posts: 2,132
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new holden ad should read, here until 2017 lol
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#40 | |||
FF.Com.Au Hardcore
Join Date: Apr 2005
Location: NorthWest, Sydney
Posts: 2,132
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Quote:
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#41 | ||
DJT 45 and 47 POTUS
Join Date: Sep 2013
Posts: 7,490
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"We're here to stay" is wrong on so many levels.
The new slogan should be: "Holden 意味著大量的澳大利亞" |
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#42 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,449
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Holden engineering did a lot of work behind the scenes correcting problems and deficiencies with overseas designs,
Holden's imports are really going to hit the wall after 2017, that local input is vital to keeping customers.. GM's brass think Holden can ditch 50% of its sales and kill off the engineering department and cream the profits? Insanity springs to mind..... |
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#43 | ||
The One Who Knocks
Join Date: Feb 2012
Location: Kalgoorlie
Posts: 1,196
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I dare say in the grand scheme of things GM dont care about profits down under, as long as they're not losing money. We're a minuscule market. If I was in their position I'd rather be making a profit in America, Japan, Europe and Saudi Arabia than worry about making a profit in Australia.
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#44 | ||
DJT 45 and 47 POTUS
Join Date: Sep 2013
Posts: 7,490
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Ford and GM will discover the hard way as a lot of disillusioned people will no longer buy any of their products once local production ceases. They will both become bit players in Australia. One thing is certain - Toyota will be the number one brand in this country for many years to come.
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#45 | ||
Regular Member
Join Date: Mar 2013
Posts: 207
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I saw this, very smart move and something that Ford AU missed. The general public need to know these kind of things or they will just stop buying brand X altogether.
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#46 | ||
FF.Com.Au Hardcore
Join Date: Jul 2005
Location: Cairns
Posts: 725
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http://www.goauto.com.au/mellor/mell...257C4A00086BE2
Social media slams Holden over ‘Here to stay’ claim Holden Staying power: Online communities have pilloried Holden’s Here to Stay advertising campaign. Staying power: Online communities have pilloried Holden’s Here to Stay advertising campaign. Online community takes aim at Holden over ad campaign 23 December 2013 By BARRY PARK SOCIAL media has reacted angrily to Holden’s assertion that it is not leaving Australia after it pulls out of making cars in 2017. The car-maker late last week launched an advertising blitz with the slogan “We’ re here to stay”, a claim that many critics posting on Facebook and Twitter say is wrong. “Holden has been here for over 100 years,” the advertisement, broadcast on television, radio and online, says. “And while in the future we’ll no longer make cars in Australia, we’ll always be committed to making the best cars for Australia. “That’s something that will never change because we’re here to stay.” However, social media sites have slammed Holden’s claim that it will be more than just a badge once the car-maker pulls out of Australia. As of late this morning, Holden’s Facebook page contained more than 1000 comments in response to a post about the ad – almost all of them negative. “It's a hard sell and frankly you’re embarrassing yourself. How has any vehicle in your line-up of imported Chevy's with Holden badges been selected as ‘the best cars for Australia’?” wrote Stuart Brokenbrough. “It's like the ‘I still want to be friends’ line after a break-up. No, no we can't,” said Bouka Senior. Twitter was equally scathing. “How about this question… Can you pack up and leave Australia altogether? We’d prefer it if you did,” wrote Pete Vee. “Stop ****ing in our pockets, the Aussie-built Holdens are gone forever,” wrote Twitter user Ryan Fellowes. Holden vehicle sales, service and marketing executive director Philip Brook said the aim of the ‘Here to Stay’ campaign was to ensure customers understood that the Holden brand would remain in Australia. “Over the next four years we have hundreds of thousands of world-class cars and engines to build locally and sell. Beyond that time, we will be offering world-class cars sourced for Australia from GM’s global network,” he said. Holden said the sporting identities appearing in the ads, including rugby players, AFL footballers and cyclists, had volunteered their time to make the ad. However, all have received either sponsorship or financial support from the car-maker, including access to Holden-badged vehicles. Swinburne University marketing lecturer Stephen Downes told radio station 3AW this morning that the ad campaign was a risky one from the car-maker. “It’s clear what their intention is,” he said. “It’s to at least maintain their sales and their presence in the market until Holden ceases manufacturing here, and I guess to correct any misapprehension that consumers might have that Holdens won’t be available in the future. “I think the risk is for many consumers and certainly for those close to people who work at Holden in the manufacturing sector, it’s likely to just reinforce the bad news ... and to provoke counter-arguments, for example, for the idea that it’s GM in the US that is pulling the strings and Holden is no longer a local business.” |
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#47 | ||
FF.Com.Au Hardcore
Join Date: Sep 2009
Posts: 1,316
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Lets face it, the ad is wasted on one eyed Ford people, evident by the typical poop slinging.
Holden are smart, they see that they will lose some of their customer base but they are trying to shore up what they have. What did Ford do? Oh, we're closing...see ya, hate to be ya! To their adoring fans.
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2015 FG-X XR6 Turbo Ute Silhouette. ZF. Single hump hard lid. XR8 Bonnet Colour coded mirrors. Tint. Reverse camera. K&N. More down the track... |
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#48 | ||
Regular Member
Join Date: Jun 2012
Posts: 156
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At least Ford is keeping R&D here. More than Holden.
Hell, you can even argue that in future Kia's will have more Australian input than Holdens since they have been investing in local tuning for Australian spec suspensions. edit: Actually I wonder if Hyundai/Kia are interested in Lang Lang? ![]() edit2:Holden will be outsourcing suspension tuning Looks like Kia Australia does it in-house Last edited by Vormund; 23-12-2013 at 05:06 PM. |
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#49 | ||
The One Who Knocks
Join Date: Feb 2012
Location: Kalgoorlie
Posts: 1,196
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Its hilarious how upset some of those people are. Its a car maker, not a person. Getting that upset over them wanting to actually make a profit is just stupid. If people actually cared this much then why didn't they buy more Aussie made cars?
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#50 | ||
R51 Pathy, 91 Jayco Swan
Join Date: Dec 2010
Location: Mackay, QLD
Posts: 3,635
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![]() ![]() Last edited by blackf6; 23-12-2013 at 06:10 PM. Reason: O what a feeling TOYOTA |
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#51 | |||
FF.Com.Au Hardcore
Join Date: Sep 2009
Posts: 1,316
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Quote:
The offering doesn't suit their needs. They don't buy new so aren't capable of supporting the industry.
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2015 FG-X XR6 Turbo Ute Silhouette. ZF. Single hump hard lid. XR8 Bonnet Colour coded mirrors. Tint. Reverse camera. K&N. More down the track... |
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#52 | ||
Irregular Member
Join Date: Aug 2009
Location: Melbourne, Victoria
Posts: 100
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In a few years it will be car importer Holden...
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2005 BF XT - Lightning Strike Mods and extras: Scuff plate inserts | Front & rear bar chrome mouldings | Fairmont Ghia rear number plate surround | Chrome mirror scalps | Fairmont leather & woodgrain gear shifter | Fairmont grille | Ford alloy sports pedals | Custom cold air intake | Force boot lip |
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#53 | ||
Regular Member
Join Date: Jun 2010
Location: On the bitchumen
Posts: 298
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Now that GM have said there going, great, "Think about this" when Holden are gone the Trolls will go too, nah not likely
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#54 | ||||
Regular Member
Join Date: Mar 2008
Posts: 459
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Quote:
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#55 | ||
The One Who Knocks
Join Date: Feb 2012
Location: Kalgoorlie
Posts: 1,196
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#56 | ||
Moderator
![]() ![]() Join Date: Jun 2006
Location: Foothills of the Macedon Ranges
Posts: 18,646
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Regardless of how much they advertise, its really Holden no more; its GM masquerading as Holden in Australia.
Holden was a motor body builder. Always has been, and will be, to me anyway. |
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#57 | |||
FF.Com.Au Hardcore
Join Date: Aug 2008
Location: Brisbane, Qld
Posts: 3,321
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Quote:
Last edited by TC200six; 23-12-2013 at 09:22 PM. |
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#58 | |||
Banned
Join Date: Mar 2006
Posts: 1,223
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Quote:
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#59 | ||
Banned
Join Date: Dec 2007
Posts: 3,290
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wow so much sucking up to holden going on on this forum latley i cant wait till they leave so i can go in the pub without seeing 15 different ******* holden threads.
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#60 | ||
FF.Com.Au Hardcore
![]() Join Date: Dec 2004
Location: Hallam
Posts: 1,897
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Closed
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