'Snake Juice' provides essential electrolytes while you are not eating, stops cramps and also ensures your heart and brain and muscles are firing correctly. Saying essential electrolytes are a gimmick is like saying breathing is a gimmick.
Electrolyte replacement is an issue when undertaking prolonged fasts (ie. >2-3 days). If you have a daily eating window, it isn't - you are getting enough from your food. Under normal activity, you simply don't lose enough. Go to a medical text and look up Na/K excretion rates if you don't believe me.
Do you hook yourself up to a saline drip while you sleep?
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Sorry but there is no way under any circumstances that I would be drinking Diet Coke or any other diet drink.