Magazines' lies RAMPANT to make money

[the_judge]

There has been much disccussion on this forum about magazines and thier dubious claims and stories. I am friends with an industry insider. This guy has WORKED in the industry for years and has even ran his own magazine at one stage.

Well, in case you didnt know, most magazines are merely tools to reel in advertising dollars. You cannot trust 90% of what they say. They are as bad as tabloids.

Most, i said, not all. There are a few out there who believe in truth, however such a magazine is set up to fail.

The level of lie-spinning magazines out there is at such a level that the average person cannot afford to trust a single one.

Now, please understand me perfectly well. I dont know a thing about **** and the way they do business and what i am about to sugest is in no way the truth or reality, it is just what I think, and it could be wrong. I dont want this statement to be defaming, because its not intended in that way. I believe ***** is a paid publication who rolls over for the highest bidder. The way that magazine jumped on the holden bandwagon with the VE is something to be ashamed about. Not that they did it, but that they lie about it and guilty of concealing the truth about a certain manufacuter's products in this country. Further, their commenting is leeching in nature. Leeching is a form whereby you continually "leech" at an aspect of something to make the readership "break" about it and come to believe it and then accept anything about it as truth.....rugby league was victim to this mentality in the past 10 years....people bagged the sport in the media all the time...the people were broken and beleived it eventually, and then readers became enslaved to the thinking and soon had to read every story that sounded remotely like a bag on league (making said stories acrtively sought out). Now said stories may be total blurs on the truth....but leeching is like brainwashing. Its truth that league gained much popularity from this, however, it must be noted its a sport, not a car, and that sports have many voices that stick up for them, cars dont.

If you doubt me about magazines being set up to make advertising dollars only and not give a hoot about their stories, please understand the following.


Typical magazine business plan in ideas form:

Magazines cost money to produce and writers cost money to employ. If you have a magazine and fill it only with stories you can only hope to make even from a reasonable selling price. It makes little sense to get into this business and not something else that makes more money if we cant make money from this.

Its relitively cheap and easy to put extra pages in a mag - pages that contain no stories from us. And its even easier to fill them with adverts. Adverts can be straight advertising, stories written by companies to be made to look like real stories but are in fact just adverts (who likes to pck up and flick through a mag thats page after page of adverts anyway). The strategies for this kind of thing are remarkably complex and sneaky.

What makes those adverts more valuable is if the magazine has a huge reader audience. To get this, give the readers what they want.....sensations, excitment, factions and groups and wars and ego contests, dramatise things.....if a month comes up where there is no news or its JUST PLAIN BORING!!! MAAAAKE SOMETHING UUUP!!!?

Its a no brainer. Then watch the readership go up and the advertising dollars hit the roof.....when the magazine becomes adictive almost to people, jack up the price!!!



The above is factual. Bodybuilding and fitness magazines are often writting by companies who have a stake in the industry and they market their products throught them.....one may wonder why a writer favours a particular product over another - chances are he is an employee of that company..


look at john laws and allan jones and their radio programmes, essentially its electrfied listening and "wow" factor just to make money from adverts - its never about the content.

Thats amazing!

Its never about the content!?

It doesnt matter if its a car mag, a fitness mag, a hobbies magazine, a bike mag, a pc mag....they all need to make money and there is one easiest and best way how.

Not all mags do it ofcourse, a few have a heart and soul and ethics....but most are in it to fool you out of your money.

Its true that many articles are written to sell things, and propaganda is often flung around in giant doses.

You may come across facts in magazines because enthusiasts are thought to write the articles and they are interested in what you are interested in, right?

Thats true....but you dont know who is paying them, and the majority of stories are carefully placed and selected to make you think something.

In the car wars in this country, most of the stories in magazines are written to make you think something in order for someone to be easier to make money from you.

In business you sell to the highest bidder or you compromise your business plan and you no longer may have a business.

Magazines are business. Dont believe too much of what they write.

Yes, body building and fitness mags are the worst, and where it became an artform to decieve and mislead....but most areas practice it, and yes its a ford site, and yes car mags do it to.

Fact: I dont know which ones.